A tradition as sacred as the captain receiving the cup from the league commissioner at the end of the clinching final game, every player getting a day with the cup during the summer and the engraving of all the players' names is something that is synonymous with spring as most anything else. In the early 1980s when they became the first American team to win three or more Stanley Cups in succession, the New York Islanders began a superstitious practice of their players not shaving their beards while competing during the postseason, and only shaving it off if they either get eliminated or win it all. This eventually became known as the "Playoff Beard," which according to its Wikipedia entry, has become a symbol of team unity during the most intense time of the entire season and says playoffs to those who start their day brushing their teeth each morning.
The Playoff Beard has now become a tradition in April, May and June with every NHL team taking part in it, along with minor league affiliates as they battle for CHL's Memorial Cup and AHL's Calder Cup, as well as NCAA teams vying to advance to the Frozen Four, and even to the high school level. It's also expanded into other sports and leagues, with the Seahawks' Russell Wilson, the Steelers' Ben Rothlisberger and the Pats' Julian Edelman boasting beards during their teams' run to the Super Bowl. The Red Sox and the Giants boasted playoff beards during quests in October to their respective World Series titles, while Björn Borg boasted his own playoff beard during his great run at Wimbledon winning five straight titles at the All-England Club... likely the origin of this end-of-season tradition.
It's with this in mind that, back in March, a video emerged on the YouTube channel of a company that, according to its website, specializes in "uniting beardsmen and build a community." When it launched in 2012, BeardBrand grew to include a blog, a site on Tumblr and a YouTube account that has over 1 million subscribers and whose 1000+ videos have been seen almost 180 million times. Its content covers everything related to growing that beard, from grooming them and reviewing care products, to its unique lifestyle and of course dozens of videos that take place inside the barbershop... all with the goal of wanting to reverse any stereotypes about those who've not shaved in a while.
