Inside MTV Reality: Match Me If You Can

DISCLAIMER: This Blogger Wrote This Post with Full Editorial Independence and Without Endorsement or Influence in Any Way from the Sponsor of This Series.

BY DC CUEVA                        

■ @DC408DXTR  @ IG/YT/SC/TB/TK

Right now, the most-eagerly anticipated summer in recent memory is underway as this Memorial Day Weekend has commenced the first full-fledged season of pleasure in twenty-four months. As vaccination has been on the minds of millions of Americans this spring, the much-desired and sought-after return to normalcy has come quicker than we all have thought, and we are in for quite a summer ahead on many fronts with live events returning, stadiums and arenas being filled to a big summer of sports, and lots more in store.

For those who are into the world of reality TV, summertime feels almost like Christmas as the schedules on the major networks are now making room for the genre's biggest hits: America's Got Talent, American Ninja Warrior, Big Brother, Love Island in both America and the U.K., The Bachelorette, Bachelor in Paradise, and Jersey Shore. And those are just some of the many reality-based series that will take to our screens on broadcast, streaming and cable in the 104 days from right now on this Friday night of this long weekend until Labor Day Monday brings this all to a close in September.

It's with this in mind that the folks at Pepsi are contributing their part to help usher in the Summer of 2021 and the first romantic reality dating show produced by MTV since the start of the panic that has plagued the past year. Starting with when it debuted during the season finale of The Challenge: Double Agents and continuing into this month of May, they and the branded content marketing arm of MTV's parent, ViacomCBS' Velocity, teamed up to create the spring's must-watch romantic show -- and provide a launchpad to the first new Pepsi flavor in five years. And some of your favorite reality stars including those familiar to us here are front and center for the experiment that is Match Me If You Can.