The Look: The Busch Family Brewed

BY DC CUEVA                        

■ @DC408DXTR  @ IG/YT/SC/TB

As we enter the month of March this weekend and celebrate a Saturday Leap Day tomorrow, we're now entering that time where we'll be spending more of that outdoors with those you enjoy your company with as we say so long to winter and hello to springtime and warmer weather. If you can feel it in the air in some parts of the country it's already here, but for others before you know it the snow will melt and the sun will shine a little bit more thanks to Daylight Savings Time.

For many of you, this will mean plenty of bonding with friends as college kids will soon travel to warmer locales down south for the never-ending madness of Spring Break. For others, it'll be time to fill out those brackets and watch college basketball's best as NCAA March Madness takes over America's sporting attention. And of course, there will be plenty of the good stuff on display on March 17 where we will all dress up in green to celebrate St. Patrick's Day.

From left: Billy Jr., Haley, Abbey, Christi, Billy Sr.,
Maddie, Gussie, Peter & Grace (MTV)

And it's with these three items in mind that offers the backdrop to MTV's next new reality series, taking place affectionately in one of the capitals of beer on the whole planet and deep in the heart of the Midwest. It also rekindles a tradition of MTV cameras following famous families, which includes the family of Run of Run DMC and the show that was its highest-rated until the arrival of Jersey Shore took over: The Osbournes with rock star Ozzy, wife Sharon and kids Kelly & Jack. And this show also has a coveted spot: launching in the slot after the Sitch, Snooki & their squad.

The subjects of this series are a family born into a brewing tradition rich in history dating back over a century & a half by their ancestors of their great grandparents who founded a beer brand that bears their surname and created the legacy that is Anheuser-Busch. But now as the family forges a new direction, they are ready to bring everyone to their part of the country for MTV's first reality series based in Mid-America, and to show them how to have a good time being around beer, family and fun in a series that's described as, "a perfect blend of hops, havoc and heart" --- Busch Family Brewed.