Three years ago, MTV's reality scope expanded considerably with not just the return of Jersey Shore, but also the introduction to the American marketplace of its global dating franchise Ex On The Beach. What we now have with Paramount+ had its seeds planted also in 2018 when The Challenge welcomed those from the global versions of those franchises and Big Brother, proceeding the eventual re-merger of Viacom and CBS. And also in the summer of that year, there was something else...
In Europe, MTV and the people behind The Challenge and Real World, Bunim-Murray Productions, got to reconnect with one of the biggest teen idols of our generation, Lindsay Lohan, as she reemerged into the public spotlight in a different light than what we're used to: an entrepreneur living overseas. There, the Mean Girls star went about expanding her business empire to becoming the owner of her own beach club located in Greece as she went about her first summer in charge. Lindsay Lohan's Beach Club became a soap opera in itself - both on the show and off-camera, from MTV'er Kailah Casillas going against the redhead to all the drama among the other VIP's chosen by LiLo.
We didn't get to return to the Beach Club after that lone season, but for its second year of operations Lindsay's summer club moved its home base from the beach to Athens in 2019 near her other main operation of her self-named nightclub in the Olympic city, which operates the rest of the year out of summer. Both operations were closed last year for obvious reasons, but the Lohan Beach House in Mykonos is back in business again as Greece and much of Europe reopens after the pandemic shutdown as cases drop despite the emergence of a new variant, and tourism spikes among travel-hungry travelers following the long year in lockdown.
It's with this in mind that, earlier this month, one of those who were chosen to work at the Lohan Beach Club in Greece reemerged a bit as part of the latest music video from two of the biggest heavyweights in hip-hop right now, and a video that's fueled some discussion about the latest controversy that's divided viewers: the act of colorism a year after the summer of upheaval led by Black Lives Matter.
